We have been running Dashing Coons for a while now. We have made mistakes, figured things out, built systems, broken systems, rebuilt them better. We have learned what works and what does not — in breeding, in marketing, in operations, in using AI to run a small cattery like a real business.
And for a long time, people have been asking us: how do you do it? How do you manage the waitlist, the communications, the social media, the website, the health records, the contracts — all of it — while also, you know, actually caring for the cats?
The honest answer is: systems. And we are building something to share those systems with other cattery owners.
What We Are Working On
We are not ready to share all the details yet — and we want to be careful not to overpromise. But we can tell you that what we are building is designed for cattery owners who are serious about running their operation like a business, not just a hobby.
It is built around the things that actually move the needle: getting found online, managing buyers professionally, using AI to save time on the tasks that eat your day, and building the kind of reputation that fills your waitlist without paid advertising.
We are targeting a launch window of roughly 90 days from now. That is not a hard date — it is a goal. We would rather take the time to do it right than rush something out that is not ready.
Who It Is For
If you are a new breeder trying to figure out where to start — this is for you. If you are an established cattery owner who knows what you are doing with the cats but feels like the business side is always one step behind — this is for you. If you have been thinking about starting a cattery and want to go in with a real plan instead of figuring it out as you go — this is for you.
It is not for people who want to cut corners. It is not for people who are not serious about health testing, ethical breeding, and treating buyers with respect. We built this from the perspective of doing things right, and that is the only perspective it will reflect.
How to Stay in the Loop
The best way to hear about this when it launches — and to get access to any presale or early pricing — is to reach out directly. Send us a message and let us know you are interested. We will make sure you hear about it first.
We will also be sharing updates here on the Cattery Business Blog as we get closer to launch. Follow along — there is a lot more coming.