Building a reputable Maine Coon breeding program takes years — but connecting with the right families doesn't have to be a mystery. Here's what's worked for us at Dashing Coons.

Start with TICA Registration

TICA registration is the foundation of credibility. Get listed on the TICA breeder directory — it's one of the first places serious buyers look. It signals that you're operating within an established framework of standards and accountability.

Build a Real Website

A professional website with clear information about your program, your cats, your health testing, and your process builds trust before a family ever contacts you. Include photos of your actual cats and kittens, not stock images. Show your space. Be transparent about your process.

Consistent Social Media

Instagram and Facebook are where most kitten buyers spend time. Post consistently — kitten development updates, parent photos, behind-the-scenes cattery life. Authenticity outperforms polish. Families want to see real cats in a real home, not a curated highlight reel.

Video Content

Short videos of kittens playing, interacting with people, and showing their personalities drive more inquiries than any other content type. YouTube is underutilized by breeders — a channel with kitten updates and breed education content can drive significant organic traffic.

Respond Quickly

Serious buyers are often contacting multiple breeders simultaneously. A fast, warm, informative response sets you apart. We respond to every text within a few hours and offer video calls within 24–48 hours of inquiry.

Ask for Reviews

Happy families are your best marketing. Ask them to leave a Google review or Facebook recommendation after their kitten settles in. A collection of genuine, detailed reviews from real families is more persuasive than any advertisement.

Protect Your Content

Watermark your photos. Monitor for unauthorized use of your images. Scammers frequently steal breeder photos to run fake listings. Having a clear, verified online presence makes it easier for buyers to confirm they're dealing with the real you.

Questions about our program or how we operate? Visit our About page or text us at (618) 973-6926.