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Monthly Maintenance Checklist

Dashing Coons · Samuel Haws · Run through this once a month to keep the site, listings, and leads in order.

This page is noindex — it will not appear in Google. Bookmark it at dashingcoons.com/samuel-monthly-checklist.

Available Kittens Page

Review /available-kittens — confirm every kitten listed is still available or correctly marked RESERVED
Move any placed kittens to the Alumni / Past Placements section (or remove if not tracking alumni)
Update go-home date ranges if litter timing has shifted
Add any new kittens born since last month with correct status, price, and description
Confirm the Harry Potter Litter section reflects current go-home window (Oct–Nov 2026)
Update Legacy Litter (Jojo x Cyrus, expected Oct 2026) status once kittens are born

Upload at least 2–3 new kitten photos this month — use the media panel to place them on the site
Add any new parent photos (Cyrus, Cheetoe, Jolene, Dolly, Spooky) if you have good recent shots
Check that all kitten card images are loading correctly on mobile
Add Harry Potter Litter individual kitten photos once names and photos are ready

Publish at least one Google Post this month (new litter update, kitten photo, or tip)
Check GBP for any new Q&A submissions — answer within 48 hours
Verify your GBP hours, phone, and website URL are still correct
Once GBP is connected: replace the temporary Google search URL on /reviews and /contact-&-waitlist with the real g.page/... review link

Text or message any families who took home a kitten in the past 30 days — ask for a Facebook or Google review
Check /reviews page — confirm all four reviews (Bryan C., Kaylin G., Mary P., Stine K.) are displaying correctly
If you receive a new public Facebook recommendation, add it to /reviews (first name + last initial, exact quote, month/year)

Verify: site shows "Ballwin, Missouri" and "(618) 973-6926" — no old addresses or phone numbers
Verify Facebook page: name, phone, address, website URL match the site
Verify Instagram bio: link points to dashingcoons.com
Verify TICA directory listing: name, contact, and URL are current (tica.org — search Dashing Coons)
Once GBP is live: verify Google listing name, phone, address, and website match exactly
Once Apple Maps / Bing are claimed: verify those listings too

Publish any queued blog posts (Batches 9 and 10 are pending)
Check /blog-and-guides — confirm all published posts are loading and linked correctly
If you have a new topic idea, add it to the blog queue

Check Google Search Console for any new crawl errors or coverage issues
Check Search Console for any manual actions or security issues
Verify sitemap.xml is still submitted in GSC (already done — just confirm no errors)
[SAM: once GA4 is connected] — check GA4 for top landing pages, bounce rate, and lead events (form submits, SMS clicks)
Spot-check 3 to 5 pages on mobile — confirm images load, text is readable, CTAs are tappable

[SAM: once MailerLite embed is connected] — verify the embed on /maine-coon-buyers-guide is working
[SAM: once MailerLite embed is connected] — verify the embed on /waitlist (or /contact-&-waitlist) is working
Check MailerLite subscriber count — confirm new signups are coming through